This is the age of advertising where the popularity of any products greatly depends on it. Nowadays, there is lot of scope in job market for the students of advertising and public relations. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct main, or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization. The students of advertising and public relations will find this book informative, interesting and easy to grasp.



Table of Contents:

Preface History of advertising Learning from advertising Gurus Public relations Study of consumer behaviour Billboard : outdoor advertising structure Public relations and media relations