Brand-aid will not only help you make a sale but build relationships and earn you business. Brand-aid is about how a brand can help you understand the needs of your customers and turn those needs into powerful business opportunities. Brand-aid explains how strong brands become powerful tools in our economy and how a powerful brand can enable managers to transform their business, and themselves. Brand-aid will also help you understand why it is imperative to deliver on the promises you make through your brand. After all everything we do begins and ends with the customer.



Author Bio: Allan Bonsall spent the better part of three decades in the advertising business climbing to the top of the corporate tree in Melbourne and Brisbane. Working with some of the biggest brand names in Australia such as Toyota, Sheraton Hotels and Coles Myer, convinced Allan that survival for anyone in business could only occur if they truly pursued the philosophy of brands. Brand-aid is Allan s second foray into the business of writing and it won t be his last.

Dr John Harrison is an award-winning journalist and teacher at the University of Queensland. He is the author of Ethics for Australian Business (2001), Baptism of Fire (1987) and Mass Communication & New Media: Broadcast to Narrowcast (co-authored with Martin Hirst, published by Oxford University Press) and brings over two decades of experience in journalism and professional communication to this book.