Indian businesses face many challenges in today's competitive environment consisting of global players, highly demanding customers and shortage of skilled manpower. It is a complex environment that they operate in with 'information' becoming a critical component of their strategy and operations. Right information to the right person at the right time for right business actions is the greatest challenge that businesses face. Need for information exists at all levels, right from in-the-market executives to the middle management and top management in the organization. The type of information required would determine the sources of information, the media preferred, the technology used to access this information, the providers of information to be approached, the purpose of information searching and quality of information required.