In the economic order of liberalization, privatization and globalization, PR has become an important tool of communication—both verbal and written. It is an essential feature of the management function in multinational corporations and also helps in molding socio-economic development goals.
Public Relations in India is a review of the history of PR and focuses on the importance of PR in India and other developing countries. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes. Social responsibility, effective communication and dynamic management skills are the intersecting points of this book.

The book focuses on topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.

About the Author:
J. V. Vilanilam was Vice Chancellor (1992-96) and Head of the Department of communication oand Journalism (82-92), University of Kerala, Thiruvananthapuram, Kerala, India. He also taought in several universities and colleges in India and abroad, besides lecturing in universities and colleges in Sri Lanka, Malaysia, Thailand, Hong Kong, Canada and the US during his long teaching and research career spanning about half a century.
Dr Vilanilam was the first VC of any affiliated university in India to introduce the flexible credit and semester system (CSS) in higher education, which he maintained, would empower both students and faculty.
Almost all the leading newspapers and periodicals of India have published his articles on topics as varied as literature and communication, history of journalism education, occupational safety and health, work-related diseases, advertising, rubber technology, etc., besides poems, short stories and light essays.