Indias tourism industry is experiencing a strong period of growth, driven by the burgeoning Indian middle class, growth in high spending foreign tourists and coordinated government campaigns to promote Incredible India. The tourism industry in India is substantial and vibrant, and the country is fast and tourism industry is one of them most profitable industries in the country, and also credited with contributing a substantial amount of foreign exchange.

The book comprehensively analyze the trends and strategies in tourism development. The innovative concepts such as eco tourism, MICE tourism, sustainable tourism etc. are explained in simple and lucid manner. This book provides an excellent analysis of various new trends in the modern tourism. The book will be valuable to various professionals in tourism industry, students, teachers and academic researches. This is a collection of fifteen articles contributed by eminent professors of various universities. This book will be valuable to various professionals in tourism industry, students, teachers and academic researchers.

Table of Contents:

Preface
List of contributions
Tourism: strategies for growth
Problems and potentials of backwater tourism in Kerala
Kerala: a globally acclaimed destination
Ayurvedic tourism problems and prospects: a case study of Thiruvananthapuram District
Pro-poor tourism: expanding opportunities for the poor
Entrepreneurship for rural development: tourism initiative
Impact of infrastructure on tourism: particular reference to Kerala
Environmental problems: challenges to eco-tourism in Kuttanad
Backwater tourism in Kerala with special reference to Alappuzha District: major threats and remedies
Corporate social responsibility in hospitality industry: issues and indicators
Performance of tourism industry in India and Kerala
Tourism development initiatives of ASEAN and growth of tourists flow to major member countries
Trends and issues in MICE Tourism
PPP and CPPP models for sustainable tourism development in Kerala
Beach tourism in Kerala